Design Research
Design testing offers a highly effective consumer-driven strategy in developing and selecting new designs for market introduction.
- Quantitative design surveys are valuable because consumers often lack the vocabulary to explain their visual preferences.
- It is only through “voting” by a large number of consumers that design introductions enjoy their maximum possible potential.
- Design Research has developed proprietary analysis mechanisms to interpret the results of design surveys.
Application of the findings from these types of studies have been proven consistently with successful product performance in the marketplace by current Design Research, Inc. clients.