Customer Satisfaction Surveys
Customer satisfaction is a goal that all companies strive for, yet few achieve. It is only by surveying the 95% of customers who do not actively complain about things that trouble them that companies can find and fix problems that have alienated consumers. Many unintrusive methodologies exist to contact customers in a positive way to assess their satisfaction and intention to return/repeat purchase.
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Some of the mechanisms we can apply to customer satisfaction monitoring are:
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