Consumer Profile Studies
Current customer profile studies:
- Return the highest value for the dollar.
- By mailing surveys to an existing consumer population using a brand’s owner database, marketers can get answers to many questions thus yielding much information for a comparatively modest investment.
Target consumer profile studies:
- Mailings (via list acquisition) or in-mall intercept studies (per demographic criteria).
- Marketers gain important insight into the thinking of their target market who are not yet their consumers.