Brand Awareness Studies

• What percentage of the population is aware of your brand?
• What percentage of your target audience is aware of your brand?
• Is your brand awareness growing, declining, or staying the same within these groups?
• Why? What is changing and affecting your brand awareness?
• What is the source of awareness of your brand? Is it your products, your stores, your national advertising, your web-site? Is it discounted retail advertising? Each of these sources can have an effect on perception of your brand – both in terms of awareness and image.
• Word-of-mouth has been identified as one of the most powerful advertising vehicles, particularly among today’s younger Generation X and Generation Y consumers. Do you understand how WOM is affecting your brand awareness and sales? Are you doing enough to promote WOM for your brand and products?