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Design Research Reports, Inc.

Market Research and Trends Experts in Design and Home Furnishings!

Design Research Reports, Inc. Empowers You With Knowledge

Market Driven Strategies

Market Driven Strategies
  • Are your decisions market-driven or internally driven?
  • Where do your new ideas come from?
  • How does your company learn?
  • Is your company at the forefront of market shifts or does it tend to follow the competition?
  • What has it forgotten or never known?

Design Trends Tracking

Design Trends Tracking
  • How important is design in the purchase decision?
  • How does your consumer think of design?
  • How does your company stay informed on design?
  • What design trends are you missing?
  • Do you know what product categories are growing/shrinking?
  • Do you know what colors, styles, patterns, materials are growing/shrinking?

Strategic Product Development

Strategic Product Development
  • Are your new products more of the same or are they genuinely new?
  • Do your new products solve real problems or meet key consumer needs?
  • Are they important problems to solve/needs to meet?
  • What was the last revolutionary product introduced in your industry?
  • Did your company introduce it?

Targeted Marketing

Targeted Marketing
  • Do you fully understand your key market segments, how they are similar and how they are unique?
  • Are your marketing support materials salient, relevant, and compelling to your target consumers?
  • Does your pricing and distribution support your positioning?

Advertising and Communications

Advertising and Communications
  • Does the consumer understand your message?
  • Does that message support your brand positioning and brand equities?
  • Do target consumers care about your message? Is it important and compelling?
  • Is your message co-opted by a competitor’s message?
  • Is your message sufficient to convince them to buy your product?
  • Is your new message more convincing than your current message?

Design Research Reports, Inc.

Targeting Your Success