Market Driven Strategies |
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- Are your decisions market-driven or internally driven?
- Where do your new ideas come from?
- How does your company learn?
- Is your company at the forefront of market shifts or does it tend to follow the competition?
- What has it forgotten or never known?
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Design Trends Tracking |
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- How important is design in the purchase decision?
- How does your consumer think of design?
- How does your company stay informed on design?
- What design trends are you missing?
- Do you know what product categories are growing/shrinking?
- Do you know what colors, styles, patterns, materials are growing/shrinking?
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Strategic Product Development |
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- Are your new products more of the same or are they genuinely new?
- Do your new products solve real problems or meet key consumer needs?
- Are they important problems to solve/needs to meet?
- What was the last revolutionary product introduced in your industry?
- Did your company introduce it?
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Targeted Marketing |
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- Do you fully understand your key market segments, how they are similar and how they are unique?
- Are your marketing support materials salient, relevant, and compelling to your target consumers?
- Does your pricing and distribution support your positioning?
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Advertising and Communications |
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- Does the consumer understand your message?
- Does that message support your brand positioning and brand equities?
- Do target consumers care about your message? Is it important and compelling?
- Is your message co-opted by a competitor’s message?
- Is your message sufficient to convince them to buy your product?
- Is your new message more convincing than your current message?
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